Job Description:

The Marketing Integration Specialist will play a critical role in supporting the integration of marketing tools and systems, with a primary focus on the website and HubSpot. This role requires strong technical skills, a deep understanding of marketing data, and the ability to collaborate effectively with cross-functional teams. The Specialist will be responsible for ensuring seamless integration of marketing platforms, optimizing HubSpot workflows, and enhancing the overall efficiency of marketing operations.

Who is Model 1?

Since we got our start in 1980, Model 1 Commercial Vehicles has grown to become the nation’s largest dealership, representing more than 20 top manufacturers across the U.S. And we did it all by listening to and investing in customers like you.  Customers who want more than a dealer. Customers who want a partner in creative solutions to the challenges you face today, and visionary thinking for what’s next.

It’s the strength of our relationships – both with customers and manufacturers – that allows us to keep a finger on the pulse of what you need and what’s possible to not just source but create together. Whether it’s custom-built vehicles or alternative fuel and electric vehicle (EV) options, you’ll have a partner to challenge all the way through solution and beyond.

Our Core Values:   At Model 1, we are committed to living our core values

• Solving Problems: Trust what you know.  Work together to find solutions.  See every angle and figure it out.
• Setting the Tone: Establish the mood that puts others at ease.  Be the person that you’d want to interact with – approachable and transparent.
• Drive Forward: Keep your eyes up to see what’s ahead.  Imagine better methods.  Seize opportunities.  Move the business and the market, meaningfully.
• Find Balance: Match your energy at work to your energy with family, friends, and community.  Decide and align your priorities.  Pour into yourself and those around you.
• Own It: Take the extra step.  Fix issues when they come up.  Care from start to finish.  Do the right thing, every time.

 What You Will Gain

• Competitive benefits including health insurance, paid holidays, and vacation pay
• Continuous training to provide you the opportunity to develop your full potential and be a true business partner
• Access to an expansive network of mentors and networking opportunities
• Top quality technology to assist in your daily responsibilities to allow for more efficiencies to deliver outstanding customer service

Responsibilities:

• HubSpot Integration Support: Provide technical support for HubSpot integration, ensuring seamless data flow between HubSpot and other marketing tools and systems.
• Project Management: Lead the planning, execution, and optimization of marketing integration projects, managing timelines, budgets, and resources effectively.
• Collaboration: Work closely with marketing, sales, and IT teams to develop and implement integration strategies that align with business objectives.  Includes documentation and training.
• Technical Support: Provide technical support for marketing tools and systems, troubleshooting issues and implementing solutions.
• Optimization: Utilize data analytics to make informed decisions regarding integration workflows and processes.
• Search Engine Optimization: Develop, execute, and continuously optimize SEO strategies to improve organic search visibility, keyword rankings, and website traffic, while aligning on-page, technical, and content best practices with overall business and digital marketing objectives.
• Industry Trends: Stay up-to-date on industry trends, marketing automation best practices, and emerging technologies.
• Product Data Management and Maintenance: Organize and manage product data within internal systems, ensuring data accuracy and integrity
• Digital and Web Marketing: Collaborate with cross-functional teams to help develop and execute digital marketing strategies that align with business objectives
• Ownership of Marketing Technology: Take ownership of marketing technology specific to product data, lead generation, and web performance, ensuring optimal functionality and performance

Minimum Job Requirements:

• Bachelor's degree in Marketing, Business, Information Technology, or a related field.
• 1 year of experience in marketing automation, digital marketing, or a related field.
• 1 year of experience managing complex product data in a digital system
• Proven experience managing integration projects, preferably in a marketing environment.
• Strong technical skills, including experience with HubSpot and other marketing automation tools.
• Experience using data analytics tools to track performance and make data-driven decisions.
• Excellent communication and collaboration skills.
• Strong organizational skills and attention to detail.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
• Understanding of marketing automation best practices and digital marketing principles.
• Creative problem-solving skills and adaptability.

Physical Requirements:

• May be required to do frequent kneeling, stooping, squatting, crawling, and climbing to perform multiple tasks of position.
• Must have good manual dexterity
• Must have the ability to push, pull or lift up to 50 lbs.